L'OREAL BRANDSTORM 2007

L'Oreal Brandstorm is an international marketing competition that gives you the opportunity to take on the role og a marketing brand manager and to revamp an existing international L'Oreal brand.

1. Create a team og 3 students from the same university.

2. Put yourself in the shoes of a L'Oreal brand manafer!
Analyze new consumer trends and market evolutions.
Develope an original marketing strategy.
Work with a renowned advertising agency.
Create your own product, packaging and communication campaign.

3. Win a trip to Paris!
Compete with the best teams from your country at the national finals.
Come to Paris. Present your project to top L'Oreal executives.
Win and travel the world!

2007 CASE STUDY :
Are You Ready to take on the REDKEN brand?

The challenge for L'Oreal Brandstorm 2007 will be to reinvent the making mix for REDKEN.

Form a team of 3 students from the same university(undergraduate students with a focus on marketing, enrolled in their final two years in university).

Bcome an international brang manager on the REDKEN brand!
Analyze the professional hairdressers market. Build a new marketing strategy. Design new packaging.
Develope a communication campaign with a world famous advertising agency.

Win! The international finals will be held in Paris in June 2007.
- The 1st prize for the winning team of international finals is a trip to the city of their choice, worth